Pages

Saturday, June 3, 2017

How secrecy and a cartoon helped make Dodge's Demon a reality


When it came time to develop the 2018 Dodge Challenger SRT Demon, the team behind it knew they had to keep the car out of sight -- not just from the the rest of the world, but internally, as well. To make that happen, they had to keep its very existence a secret, with core knowledge limited to just a few dozen people. As I learned speaking with several key players in the car's development, the Demon team accomplished this bit of corporate gamesmanship in a surprising number of ways, many of which I will detail here.

No comments:
Write comments

Recommended Posts × +